They like to follow a formula
 
 

QUALITATIVE RESEARCH

We like talking to people and we’re good at listening to what they have to tell us. Engaging with them allows us to mine insights into their behavior – what they like or don’t like about particular products or services, how they use them or how they might respond to something new. We know how to ask the right questions the right way so that their voices emerge – authentic, honest, unvarnished.

In thousands of hours online, and in focus groups and interviews, we’ve engaged with discount store shoppers, school administrators, athletes, professional sports fans, chefs, doctors, architects, corporate senior executives and many, many more respondent segments. The common thread is that we’re good at connecting with them, getting them to tell us what matters to them and making sense out of it all for our clients – finding the insights that are actionable and that will drive important business decisions.

Qualitative Capabilities

  • Bulletin boards
  • Online communities
  • Ethnographies
  • Observational studies
  • Focus groups
  • Interviews
 
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CAPABILITIES:

“Market Research Answers has an ability to take specific consumer verbatims and turn them into much deeper meaning specific to the projects in question. They also bring tremendous marketing savvy and professional experience that enables them to deliver invaluable business and marketing insights to our initiatives.”

Director, Marketing Innovation, PEPSICO

 
 
  • ABC Home & Commercial Services
  • ABInBev (Anheuser-Busch)
  • Advisian / Worley Parsons Group
  • Aegis Therapies
  • Agency86
  • American Legend Homes
  • Anderson Hanson & Blanton
  • Bankrate Insurance
  • Bayco Products
  • Beanstalk Digital
  • Black Hills Healthcare
  • Bright Realty
  • Brinker International (Chili's)
  • Butler, Shine, Stern + Partners
  • CBRE Global Investors
  • Cottonwood Healthcare
  • Dallas Cowboys
  • DAP
  • The Dealey Group
  • Dr. Pepper Snapple Group
  • Ecolab
  • Frito-Lay
  • Gatorade
  • Golden Living
  • Great Plains Healthcare
  • Greyhound
  • Hilltop Healthcare
  • Hillwood Communities
  • Infinity Healthcare Management
  • Innovation First/Hexbug
  • ITW Food Equipment Group (Traulsen)
  • Izze Sparkling Juice
  • Jones Lang LaSalle
  • Launch Agency
  • LegacyTexas Bank
  • Lippincott
  • Lockheed Martin
  • Lutheran Senior Services
  • MedSynergies
  • Meritage Homes
  • Naked Juice
  • Next Step Healthcare
  • One Technologies
  • Park Place Motorcars
  • Pepsico
  • Procter & Gamble
  • Jones Lang LaSalle
  • St. Jude Children's Research Hospital
  • Scholle Packaging
  • Skyline Healthcare
  • Seattle's Best Coffee
  • Springleaf Financial Services
  • Starbucks
  • Stone Panels
  • Sun Island Healthcare
  • Taylor Morrison
  • The Dallas Morning News
  • Toll Brothers
  • Tropicana
  • Tyson Foods
  • Unified Brands
  • Z Option
  • Zodiac Seats US/Zodiac Aerospace
CLIENTS:  
 
 
services experience contact

CAPABILITIES

ABOUT MRA

CONTACT US

 
  • Qualitative research - bulletin boards, online communities, ethnographies, observational studies, focus groups and interviews
  • Survey design and fielding – online, mobile, telephone, IVR, paper, mixed-mode
  • Descriptive and inferential statistics - significance testing, crosstabulations, causal/predictive modeling and cluster analysis
 
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Market Research Answers has conducted thousands of interviews, focus groups and surveys for small, medium and Fortune 500 clients spanning a broad range of B2B and B2C product and service categories, and MRA principals offer more than 50 years combined experience as academic, corporate and consulting researchers.

MRA understands that each business is unique and that research can be a significant investment, so we don’t try to shoehorn our clients into one-size-fits-all, overpriced solutions. We bring a rigorous, best-practice mentality to the research designs we develop for them, we execute on time and within budget, and we deliver findings that drive decisions. Above all, we put client interests ahead of our own because we know that they’ll return to us the next time they need research.

 
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  Market Research Answers, Inc.
1431 Greenway Drive,
Suite 700
Irving, Texas 75038
972.756.1858
Toll Free 855.619.7300
info@marketresearchanswers.com

 
     
 
 
 
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