They like to follow a formula
 
 

SURVEY DESIGN & FIELDING

Focus groups and interviews are a great vehicle for gaining a directional sense for how customers feel about something, but they can’t tell you much about the strength of those feelings or how many people really feel that way. Surveys offer a way to measure and size customer sentiment and they can provide the key data points necessary to make or break the case for a product or service. Having executed hundreds of surveys across all modalities targeted to a wide range of respondent types, we know about survey design and fielding. And, we know how to make sense out of the data we collect so that it’s meaningful to our clients.

Survey Capabilities

  • Online
  • Mobile
  • Telephone
  • Interactive Voice Recognition
  • Paper
  • Mixed-Mode
  • Attitude, awareness & usage
  • Product development
  • Packaging design & communication
  • Attribute importance – Max-Diff
  • Segmentation
  • Customer experience-satisfaction
  • Employee engagement
 
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CAPABILITIES:

”They stayed true to our objectives and produced results for me that were actionable.”

Vice President, Marketing & Communications, MERITAGE HOMES

 
 
  • ABC Home & Commercial Services
  • ABInBev (Anheuser-Busch)
  • Aegis Therapies
  • Agency86
  • American Legend Homes
  • Anderson Hanson & Blanton
  • Bankrate Insurance
  • Bayco Products
  • Beanstalk Digital
  • Black Hills Healthcare
  • Bright Realty
  • Brinker International (Chili's)
  • Butler, Shine, Stern + Partners
  • CBRE Global Investors
  • Cottonwood Healthcare
  • Dallas Cowboys
  • DAP
  • The Dealey Group
  • Dr. Pepper Snapple Group
  • Ecolab
  • Frito-Lay
  • Gatorade
  • Golden Living
  • Great Plains Healthcare
  • Greyhound
  • Hillwood Communities
  • Infinity Healthcare Management
  • Innovation First/Hexbug
  • ITW Food Equipment Group (Traulsen)
  • Izze Sparkling Juice
  • Jones Lang LaSalle
  • Launch Agency
  • LegacyTexas Bank
  • Lippincott
  • Lockheed Martin
  • Lutheran Senior Services
  • MedSynergies
  • Meritage Homes
  • Naked Juice
  • Next Step Healthcare
  • One Technologies
  • Park Place Motorcars
  • Pepsico
  • Procter & Gamble
  • Jones Lang LaSalle
  • St. Jude Children's Research Hospital
  • Scholle Packaging
  • Skyline Healthcare
  • Seattle's Best Coffee
  • Springleaf Financial Services
  • Starbucks
  • Stone Panels
  • Sun Island Healthcare
  • Taylor Morrison
  • Toll Brothers
  • Tropicana
  • Tyson Foods
  • Zodiac Seats US/Zodiac Aerospace
CLIENTS:  
 
 
services experience contact

CAPABILITIES

ABOUT MRA

CONTACT US

 
  • Qualitative research - bulletin boards, online communities, ethnographies, observational studies, focus groups and interviews
  • Survey design and fielding – online, mobile, telephone, IVR, paper, mixed-mode
  • Descriptive and inferential statistics - significance testing, crosstabulations, causal/predictive modeling and cluster analysis
 
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Market Research Answers has conducted thousands of interviews, focus groups and surveys for small, medium and Fortune 500 clients spanning a broad range of B2B and B2C product and service categories, and MRA principals offer more than 50 years combined experience as academic, corporate and consulting researchers.

MRA understands that each business is unique and that research can be a significant investment, so we don’t try to shoehorn our clients into one-size-fits-all, overpriced solutions. We bring a rigorous, best-practice mentality to the research designs we develop for them, we execute on time and within budget, and we deliver findings that drive decisions. Above all, we put client interests ahead of our own because we know that they’ll return to us the next time they need research.

 
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  Market Research Answers, Inc.
1431 Greenway Drive,
Suite 700
Irving, Texas 75038
972.756.1858
Toll Free 855.619.7300
info@marketresearchanswers.com

 
     
 
 
 
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